Many small businesses are still reluctant to embrace mobile. They have already invested on a website and are satisfied with the current amount of traffic. But because of the tectonic shift in the digital space, failing to adapt to a mobile market may not only mean missed opportunities, but can also spell the future demise of their business.
To stay competitive, you must keep abreast of your customer online preferences and behavior. Apps can play a major role in improving customer engagement, facilitating payments, fostering loyalty and boosting the bottom line. When deciding to create an app for your business, there are three main approaches to consider: native, web, or hybrid approach. Each has its own benefits depending on your business objectives and resources. Here is a lowdown on these different types of app:
Native AppsNative apps are quicker and more responsive. They are referred to as "native" since they were made for a specific platform such as Apple iOS or Android. They are made using the Software Development Kits (SDK) for a certain framework, hardware platform or operating system. Since they are optimized to the device's operating system, they can have full access to the gadget's capabilities including the camera, mic, GPS, etc. without dealing with complexity of native plugins. It can also store data that can be accessed offline. Because of the better responsiveness, it is best for graphical applications, HD games, and intensive animation applications. Since native apps are more stable and reliable, users report a better user experience and spend more time utilising them other types of apps.
One drawback is that each platform requires the development of apps using a specific coding language. This entails different skill sets from app development team which can add to the cost. Each app store also has their own approval and publication process that can cause delays to the release of the app.
However, they require internet access and the quality of their performance are dependent om the wifi speed or strength of the cell signal. They also have limited graphic ability and low device integration. They cannot access certain phones features such as the mic or camera. Touch gestures are not always responsive and can have a noticeable "lag", which can affect negatively affect user experience.