The biggest challenge most of the business owners face these days is managing their businesses with complex systems. It is high time to understand and solve the challenge with consumer experience based solutions.
When we negate social media, video and audio streaming mobile applications, we get to know why consumer love using certain business apps and why they don't. Mobile app market place on Google and Apple App Store is certainly a crowded and fiercely contested. Thus, it is more important than ever that business owners and mobile app development companies know what clicks with the consumer and what doesn't.
Here are some of the most key things a business owner should look for in the app from a consumer experience point of view.
Utility and ValueMany business owners feel the pressure to have a business mobile application just because others are doing it. But, in reality some of the most used applications satisfy two main things a user is looking for: Utility and Value. A rich user experience goes a long way in helping the consumer get exactly is being searched for. Every mobile application should serve a unique and simple experience, it could be through salient features or entertainment factors.
Seamless user navigationIf a user has to dig deep and click on 'n' number of menu items to get the desired result, the business application's main purpose is already lost. Such users will not only never use the app again but may also uninstall and give a negative review.
Quick CheckoutA long and troublesome checkout window is a huge thorn in any mobile commerce application. Online shoppers hate entering shipping and basic details again and again. Hence, a mobile app developer should aim at reducing the duplicate effort. Easy optimization of key fields is also an important factor (there's a slight difference between using an optical mouse on desktop and a thumb while using mobile app!)
Personalization optionsMobile apps are a great way to know how the consumer thinks while searching for products and services with the app itself. With so much data-driven consumer study going on today, understanding what the user wants even before he has started searching for it is the future! If a user requires plumbing services every month or has looked for round neck t-shirts multiple times then offering a favorites option goes a long way in giving a personal experience. Likewise, one could look for many ways to make the mobile app experience more memorable.
No one likes repeated featuresNow, any business owners with a dedicated app who are reading this, should never forget this. Keep the information minimal, we know you want to provide as much value to the customers as you want to but just make sure you provide them the right value as well. Not everything is meant for everyone, keep user specific information intact which helps and add more value to them.
ConclusionThese are just some of the most key elements to using any business mobile application. As an owner, it is important to aim for an elite end-consumer experience.
Agustin Brown is a business consultant with Symphony Solution Inc. He has a passion for all things technology and loves to write about it from time to time.